Business during Ramadan: How it affects business in the Middle East
Expanding your business abroad isn’t always an easy way to grow your market; it’s a challenge that brings with it a huge responsibility. Companies involved in cross-border activities often make one mistake in common: they keep forgetting that we live in a multicultural world and entering a new market should involve some serious research. To successfully navigate your way in business, international entrepreneurs must understand the local regulations and culture, including values, concepts and traditions. Surprisingly, many people don’t always realise that even in fast-growing Dubai, the innovative hub of the Middle East, modern ideas walk hand in hand with religion